On-line Marketing training

Produced content and creative direction for the online learning program “World Class Marketing Strategy”, based on Michael Porter’s “Growth path”.

This is a extensive program consisting of 14 chapters of up to 30 minutes each.

Each chapter include a 'teaser' to quickly grab attention and give a conceptual preview of the content; a 'core concept' - a narrated and animated walkthrough of the concept of that chapter; a module to experiment with models and concepts; and a look-up module.

On-line Business Understanding program

Created “Blue System Primer”, an elearning program for Plan Board Members to learn about BCBSA history, structure, vision and mission.

Virtual Training program

Created “Operating the Review Scope - A virtual training program”, an elearning course for users of the Cytyc Review Scope to detect cervical cancer. After learning about parts, features, functionality, maintenace and workflow users work on cases in a simulation replicating real life usage.

A Virtual Training program for Operating the Review Scope - a key component of the ThinPrep Imager. A CD-ROM was developed to help cytologists learn about Features and Benefits, Functionality, Workflow and Maintenance.

Exercises include a 3D model of the Review Scope, which participants can freely rotate and zoom in and out to examine the Scope and it's parts. A key part of the program is an animated demonstration of the Workflow that was then applied to a number of real life cases for practice.

A longer, more complete demonstration will be coming soon. Stay tuned …

Referee

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APGO

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TangoNet

TangoNet is a reality-based business simulation used by companies around the world, including ABB, Microsoft, Oracle, DaimlerChrysler, Hewlett Packard, Pricewaterhouse Coopers, Bank West and Cap Gemini, to help advise or implement key strategic initiatives. It couples technology with learning design to simulate the real-life dilemmas facing work teams today. Participants develop a business plan and test their ability to execute it in a highly competitive simulation.

Participants are charged with identifying a clear market focused strategy and building on their company’s intangible assets (company image, employee know-how and innovation) without compromising profitability. As in real life, there is competition for key employees and customers. Participants must complete work projects on time and on budget. And they must pay attention to employee development needs. Of course, there are also the usual costs of doing business – salaries and marketing, overhead, etc.

As profits and losses are calculated each period, teams understand how their decisions affect their market position. In less than one day – 12 simulated years – participants gain valuable hands-on experience learning to balance it all.

TangoNet builds team confidence as participants face common challenges and together learn the importance of:
• selecting a strategy and sticking with it
• attracting and retaining employees with the right knowledge and team chemistry to meet customer needs
• attracting and retaining clients who enhance image value and drive innovation
• continuously developing internal tools and processes to meet market demands
• working together for the long-term to stay profitable and build market value
• build your skills by competing against the computer or against human teams on-line via the Internet!

Apples & Oranges Cashflow simulation

An interactive simulation to discover how small changes here and there can lead to significant increases in the bottom line.

The hidden potential vary from business to business, so options include choosing a specific business model, or even work with your own numbers.